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Taller práctico "Modelos de negocio de éxito en Internet".

En A Coruña, o 22 de xullo de 2010.

BIC GALICIA é un organismo da Consellería de Economía e Industria que ten como obxectivo fomentar e facilitar a actividade emprendedora e a competitividade das empresas galegas.

OBXECTIVOS
Ofrecer unha base sólida de coñecementos a quen desexe levar a cabo unha idea de negocio en Internet ou implantar unha nova liña de facturación na súa empresa.
Mostrar casos de éxito exemplarizantes no contono de internet.
Mellorar o posicionamento da marca persoal e reforzar as habilidades directivas mediante o uso das redes sociais.
Coñecer as diferentes ferramentas que conforman a Internet actual basada na colaboración do usuario, a denominada WEB 2.0

DESTINATARIOS/AS
As empresas da Comunidade Autónoma de Galicia e en concreto, empresarios e empresarias, persoal directivo, responsables de área e profesionais involucrados no desenvolvemento e/ou mellora competitiva da área TIC das empresas.

METODOLOXÍA
A metodoloxía empregada, basada no “learning by doing”, é eminentemente práctica e participativa. Con ela búscase a aplicación inmediata do aprendido no contorno profesional do participante, de aí que o 50–60 % do tempo se adique á exposición de casos exemplarizantes e ao desenvolvemento de exercicios prácticos.

CONTIDO E ESTRUTURA

Introdución.Modelos de negocio en Internet. Casos de éxito.
Claves para un sitio web de éxito. 
 Medios de pago. 
Consideracións legais. 
Marketing e promoción.
Medición e análise do retorno da inversión. 
O futuro da web. 
Elaboración, análise e seguemento dun plan de negocio.
Exposición de casos de éxito.
 

PONENTE
Iván Fociños Fernández: director xerente e socio consultor de Hospedaxes Galicia SLNE, empresa adicada ao desenvolvemento de negocio en Internet. Experto en marketing on line, web 2.0 e desenvolvemento web. Ponente especialista en marketing online e web 2.0 orientados ao sector empresarial. 

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